Daan Roosegaarde is on a creative mission to make the world schoonheid, or to us, clean. Based in Rotterdam, Studio Roosegaarde have embarked on the Smog Free project, and have already created the world’s largest vacuum tower that converts smog into clear air in Beijing. The studio have now even worked out how to develop the smog, which is 42% carbon, into diamonds and from these have designed beautiful rings and cufflinks. Every cloud really does have a silver lining!
Although not created with sustainability in mind, after learning the impacts the clothing industry has on the world, Mara Hoffman decided to instigate change. Now committed to responsible manufacturing practises and using eco-conscious or sustainable materials where possible, they have addressed the issue and act as an example to other fashion labels. Eco stuff aside, they make beautiful summer clothing perfect for trips abroad, and we’re big fans of their bright, printed swimwear. www.marahoffman.com
Started by Yael Aflalo in 2009, Reformation is a clothes brand on a mission to inspire a sustainable way to create and wear fashion. Pieces are created in their headquarters in downtown L.A. or produced by responsible manufacturing partners in the U.S. or abroad. They have a huge selection, from simple everyday items to beautiful dresses and bridal wear, all made from upcycled sustainable fabrics and vintage garments. Check out the info on how to wash smart on their website aswell. https://www.thereformation.com/
Anekdot Boutique have revolutionised the underwear game, finding a way to make your intimates even more special. Each piece is individually crafted by hand in Berlin, sourcing materials sustainably from anywhere and everywhere. This could be from production leftovers, a factory closing down or vintage trimmings. The designers base each piece around the materials they find, resulting in unique lines that cannot be reproduced. With prices beginning at 39 euros, they’re not asking too much.
To help reduce the huge amount of waste the fashion industry produces, ‘I AM NOT A VIRGIN’ creates high-quality comfortable but sexy clothing made from recycled plastic bottles combined with polyester & cotton. As well as helping to reduce the amount of plastic bottle waste ‘I AM NOT A VIRGIN’ is in the process of developing an innovative new fabric made from PET and discarded rice husks. And with 3% of sales helping local environmental issues – what’s stopping you! www.iamnotavirgin.com
Ever wondered how much pollution you come into contact with each day? Look no further, designer Nikolas Bentel has created ‘Aerochromics’ a range of shirts that change colours and patterns when they come into contact with pollution and radiation in the air. Bentel wanted to create something that not only starts a conversation about pollution but also actively participates in the discussion. The shirts cost between $500 – $600 but are definitely worth it in this day and age. www.aerochromics.com
Introducing Wooda, stylish organic sunglasses made from sustainable and resistant wood. Created in Ibiza, each pair embraces the moods of the island ‘fusion, passion and creativity’. Available in a range of colours and finishes such as purple, yellow and grey – each pair are light, waterproof with stainless steel springs. How would you look in Wooda shades? www.woodasunglasses.com
Behno is a new ethical fashion line which marries beautiful textiles, hand-made from industrious Indian women with the key eye of designers in New York. After visiting India, Shivam Punjya Behno’s founder found that 90% of India’s clothing factories are driven by women. Shocked by the disgusting conditions and dismal pay, he created Behno. Combined with a large non-profit company, plans are to create a new factory in Gujartat, with fair wages and safe working conditions. http://behno.com/
Everyone’s favourite highstreet shop Zara has at long last launched a sustainable collection for AW16, expertly made from organic cotton & recycled wool. This collection is classic tailored Zara pieces, with oversized coats and bell-sleeved dresses & tops – perfectly on trend for AW16. But the good news doesn’t stop there, Zara is also committed to using 100% recycled boxes and has a recycling programme for your old clothes – drop them off in store or they’ll even collect from your home.
To our utter joy and surprise one of our favourite designer teams, Felder Felder showcased a sustainable SS17 collection during London Fashion Week. Aptly titled Eco Rock, the Felder twins unleashed the most sexiest and contemporary set of sustainable clothes we have ever seen. Up cycling past collections & making a Carbon Free dress out of the same sustainable fibres as a BMWi car, this is definitely a sustainable collection of clothes for the modern women – atlast! www.felderfelder.com
How did the idea for Veja, an ethical sneaker brand come about? Friends from school, Sébastien Kopp and Ghislain Morillion (two French men) decided to audit big international firms con earning their sustainable engagement. While travelling the world for a year, they were very disappointed about the obvious gap between what people were saying and their actions. From this observation, they decided to put their ideas into action and create a new business – which respects human and the environment. They chose…
As the founder of People Tree can you tell us the ethos behind the brand? I guess I’m the original ‘ethical consumer’. I started People Tree in Japan 25 years ago because I wanted to provide people like me with information and products that are sustainable, Fair Trade and bring about real social change and best business practice. I wanted to prove that a business that puts the people that make its products and the environment first can succeed. That…